anitapradeep

Mind Matterisms!

Creating the right Brand ambassador connect!

February 17, 2014

5 ways to choose a brand ambassador! Brands constantly want to connect with the consumer in a fashion that they stay connected for life. When it comes to Brand ambassadors, Brands look for something that resonate the same feeling. A person or an icon who can connect with the audience, appeal to them, inspire them … More Creating the right Brand ambassador connect!

The North and South Divide!

February 5, 2014

It is not a new concept in the business to debate on ‘targeting’ the communication for your consumer. Everyone talks about targeting, a lot of time goes into defining the key consumer, the insights that come about that audience and a lot more goes into testing the products with the core consumer you want to … More The North and South Divide!