Of fierce persistence. Intense hard work. Relentless optimism leading to big aspirations. When Maara, the hero, walks in with a dream to transform aviation connectivity to remote villages in India, it was an ignored need even at a time when aviation was at its peak.A purposeful vision to serve the underserved, to bring connectivity to … More Of grit and glory – Soorarai Pottru; a story that had to be retold and rightfully so now.
Being a 99’ batch…er, the talk about this got me all riled up. A romantic at the core, I feared that I would just cry my heart out with this one. Incidentally, I don’t think the storyteller intended it. He just created a more massive aura around the idea of a reunion based film. … More 96′- the curious case of the overdramatic
If you are expecting a typical review or spoiler alert of the story here, sorry, this is just a clear directive on why? If you are a South Indian and you watch Tamil / Telugu movies; You should not miss #ThaanaSerndhaKootam AKA #TSK! This Pongal! And if, you are one of those dismissive … More TSK – Completes your Pongal!
The problem with brand positioning is that it sticks! Yes! the problem with any positioning of any brand is that it creates a lasting impression on your consumer and that is what they perceive you to be. Brand’s need to be careful to keep enough elbow room to be able to diversify or have space to … More Time for rebranding Mr Ratnam!
What stops you from marketing them with the same passion? Interestingly, the much organized and extremely creative South Indian Film fraternity, that has some of the best creative outputs through its varied stories, amazing talent and technicians stop shot when it comes to marketing their piece of art. What do you mean? Would be your … More Tamil Cinema – where does the passion go after you complete the movie?