Being a 99’ batch…er, the talk about this got me all riled up. A romantic at the core, I feared that I would just cry my heart out with this one. Incidentally, I don’t think the storyteller intended it. He just created a more massive aura around the idea of a reunion based film. … More 96′- the curious case of the overdramatic
So having been in advertising for two decades now, I looked back at the evolution of the industry from the point of insights, what works/worked concerning a particular range of communication exposed since 2000. Interestingly, way back in the early 2000’s I was working on a notable MNC bank and had a fabulous, challenging environment … More The battle of the mediums!
If you are expecting a typical review or spoiler alert of the story here, sorry, this is just a clear directive on why? If you are a South Indian and you watch Tamil / Telugu movies; You should not miss #ThaanaSerndhaKootam AKA #TSK! This Pongal! And if, you are one of those dismissive … More TSK – Completes your Pongal!
Everyone knows freedom to choose is one’s birthright, at least for those who are part of democratic countries. But it’s up to us to choose… right? Ever thought about it in this fashion, we all know the meaning of “freedom of Choice” we actually defend it and we celebrate it. But what could it have … More Freedom! To choose or not to!
Two reasons, 1) a false sense of pride and achievement and 2) a business model that believes in alienating the newbie/ learner boxing the creativity within a small set of people and over taxing them and the shooting in the dark approach. Just to give you a sense, let’s discuss one of the … More Why the traditional agency model is failing?
The problem with brand positioning is that it sticks! Yes! the problem with any positioning of any brand is that it creates a lasting impression on your consumer and that is what they perceive you to be. Brand’s need to be careful to keep enough elbow room to be able to diversify or have space to … More Time for rebranding Mr Ratnam!
Apple dumping refurbished Phones in India is so Un-Steve like! It’s so not cool! In February 2016, Apple launched a U.S. program that allows users to upgrade older iPhones for a small monthly cost. That number could probably be around the 14 million to 15 million older phones that is expected to be traded-in could be refurbished … More ReMake in India! The Apple way!