Of fierce persistence. Intense hard work. Relentless optimism leading to big aspirations. When Maara, the hero, walks in with a dream to transform aviation connectivity to remote villages in India, it was an ignored need even at a time when aviation was at its peak.A purposeful vision to serve the underserved, to bring connectivity to … More Of grit and glory – Soorarai Pottru; a story that had to be retold and rightfully so now.
Digital Everything..or everywhere once you start noticing… You get up in the morning, check your WhatsApp group on what you missed out when you were sleeping. Get ready, wear your Apple watch and drink your first glass of water, while you quickly add it on your calorie app and move on to seeing your to-do … More A DAY IN YOUR DIGITAL LIFE
Being a 99’ batch…er, the talk about this got me all riled up. A romantic at the core, I feared that I would just cry my heart out with this one. Incidentally, I don’t think the storyteller intended it. He just created a more massive aura around the idea of a reunion based film. … More 96′- the curious case of the overdramatic
https://youtu.be/iNxvsxU2rJE So having been in advertising for two decades now, I looked back at the evolution of the industry from the point of insights, what works/worked concerning a particular range of communication exposed since 2000. Interestingly, way back in the early 2000’s I was working on a notable MNC bank and had a fabulous, challenging … More The battle of the mediums!
If you are expecting a typical review or spoiler alert of the story here, sorry, this is just a clear directive on why? If you are a South Indian and you watch Tamil / Telugu movies; You should not miss #ThaanaSerndhaKootam AKA #TSK! This Pongal! And if, you are one of those dismissive … More TSK – Completes your Pongal!
Looking for 2 sec goals that you can actually keep up with?
Here goes:) … More Ten doable things for 2018!
Aren’t we just human? We are in an era where you believe that everything is working the way it should, be it the ease of seeing where your taxi is waiting for you or to be able to spot the last place you probably lost your phone, to the last time a person saw … More Why are we behaving like technology!
Everyone knows freedom to choose is one’s birthright, at least for those who are part of democratic countries. But it’s up to us to choose… right? Ever thought about it in this fashion, we all know the meaning of “freedom of Choice” we actually defend it and we celebrate it. But what could it have … More Freedom! To choose or not to!
Two reasons, 1) a false sense of pride and achievement and 2) a business model that believes in alienating the newbie/ learner boxing the creativity within a small set of people and over taxing them and the shooting in the dark approach. Just to give you a sense, let’s discuss one of the … More Why the traditional agency model is failing?
The problem with brand positioning is that it sticks! Yes! the problem with any positioning of any brand is that it creates a lasting impression on your consumer and that is what they perceive you to be. Brand’s need to be careful to keep enough elbow room to be able to diversify or have space to … More Time for rebranding Mr Ratnam!