Digital Everything..or everywhere once you start noticing…
You get up in the morning, check your WhatsApp group on what you missed out when you were sleeping. Get ready, wear your Apple watch and drink your first glass of water, while you quickly add it on your calorie app and move on to seeing your to-do list on your phone.
You check your emails while on the go and wear your Nike + shoes and hope it records accurately the steps you take. You go on your jog, and by the time you end it, you have got an entire map of your run and have the option to either post it for all your friends and family across the world to see or just send it to your nutritionist.
While you are running, you catch up on a podcast, stop to capture the morning Sun, change a few filters to make it look unreal and move on to ticking your Instafeed for the day. You are tired, you decide to shop for an isotonic drink, but quickly check your heart rate on your watch while you charge with your apple pay. You walk continues, you stop at the bus stop to see when the bus arrives, and you change your mind and take the Cycle bike by scanning the QR code and unlocking it and heading home.
You grab your calorie counted breakfast, check on what Trevor Noah has to say about politics and what the size of your portfolio is since yesterday.
All of this while you quickly book an UBER and as he is coming 2 mins within your pick up point, you set your Alexa reminders and rush to estimate the time you will reach your office and alert your team.
On your ride, you buy online a new jacket for an event you are to fly to the next day. Check-in 24 hours before, check the weather and quickly run through your presentations on Google slides and make appropriate corrections and upload it on Dropbox as a backup.
The ride was fruitful, you get off your Uber with just a thank you and head off to a brimming start.
So the question is, what would you do without digital today? If you were to suddenly go back to 15 years back! Would you call that inefficient? And does that mean a digital transformation of the world is the reason for your efficiency… just a thought!
The Author is the Founder, Director of BLU
Brand Leverage United (BLU), a Singapore based Brand and Communication Consultancy and a certified Personal Brand Strategist. She writes what touches her and what inspires her or something that is relevant to be taken note off. She focuses on Brands both products and people. All views are her own and do not represent any organization