The problem with brand positioning is that it sticks! Yes! the problem with any positioning of any brand is that it creates a lasting impression on your consumer and that is what they perceive you to be. Brand’s need to be careful to keep enough elbow room to be able to diversify or have space to … More Time for rebranding Mr Ratnam!
One of the most important thing I have realized practicing and collaborating Personal Branding Sessions is most of the clients come to a coach, and advisor and of course sounding boards like me is to reaffirm, re-establish and renew a lost connection. And many times when my role is complete, I ask them to progress … More Soulmate or Goalmate …you probably need them today!