Of fierce persistence. Intense hard work. Relentless optimism leading to big aspirations. When Maara, the hero, walks in with a dream to transform aviation connectivity to remote villages in India, it was an ignored need even at a time when aviation was at its peak.A purposeful vision to serve the underserved, to bring connectivity to … More Of grit and glory – Soorarai Pottru; a story that had to be retold and rightfully so now.
If you are expecting a typical review or spoiler alert of the story here, sorry, this is just a clear directive on why? If you are a South Indian and you watch Tamil / Telugu movies; You should not miss #ThaanaSerndhaKootam AKA #TSK! This Pongal! And if, you are one of those dismissive … More TSK – Completes your Pongal!
One of the most important things I have realized practising and collaborating Personal Branding Sessions is most of the clients come to a coach, and advisor and of course sounding boards like me is to reaffirm, re-establish and renew a lost connection. And many times when my role is complete, I ask them to progress … More Soulmate or Goalmate …you probably need them today!
Across the world, it is a retailers dream and every one does overtime when it comes to celebrating Feb 14th. Retailers across the world are dripping in red hearts, red roses and all things associated with love. Valentine’s day , could arguably be one of the only season where men don’t feel shy about shopping … More What’s with the Valentine’s day Hype!
Being top of mind is primary for most brands today. When you want to be top of mind, traditionalists believe you had to be an active brand, always in the media. That could be the reason why media rates on television or print are sky rocketing, with so much demand for share of voice, high … More Top of mind philosophy!
Do you ever think of one particular television series that can create a defining perception about a country? Sure there was Friends at one point that gave us the young American dream and much aspired fun and free American thinking. But to think what Masterchef Australia has done for Australia is more than what any … More MASTERCHEF AUSTRALIA IS THE REAL AUSTRALIAN AMBASSADOR!
After nearly a decade one of the most influential brands ‘Google’ runs an ad in India end 2013, a country well soaked in Googilism and whose computer class is living and breathing Google.. And it is an ad that showcases how technology can connect you today with someone you have lost touch a long … More WHAT DOES THE NEW GOOGLE AD IN INDIA TELL US?
It is not a new concept in the business to debate on ‘targeting’ the communication for your consumer. Everyone talks about targeting, a lot of time goes into defining the key consumer, the insights that come about that audience and a lot more goes into testing the products with the core consumer you want to … More The North and South Divide!