One of the most important things I have realized practising and collaborating Personal Branding Sessions is most of the clients come to a coach, and advisor and of course sounding boards like me is to reaffirm, re-establish and renew a lost connection. And many times when my role is complete, I ask them to progress … More Soulmate or Goalmate …you probably need them today!
Apple dumping refurbished Phones in India is so Un-Steve like! It’s so not cool! In February 2016, Apple launched a U.S. program that allows users to upgrade older iPhones for a small monthly cost. That number could probably be around the 14 million to 15 million older phones that is expected to be traded-in could be refurbished … More ReMake in India! The Apple way!
What stops you from marketing them with the same passion? Interestingly, the much organized and extremely creative South Indian Film fraternity, that has some of the best creative outputs through its varied stories, amazing talent and technicians stop shot when it comes to marketing their piece of art. What do you mean? Would be your … More Tamil Cinema – where does the passion go after you complete the movie?
Ok I don’t review movies, and this isn’t one, this is a case where a ‘brand’ is caught in a ‘word of mouth’ crisis. Well, all films may be, but this one is rather baseless. In today’s day and age why are we even contemplating a thing based on someone’s choice. I can understand … More Dilwale – Heartless!
Air India! Woes and more woes! – for a company with dedication and passion brimming at the edge of its days. I think as an Indian some of us are eager to fly the national carrier regardless of what it may be, regardless of the fact that it has far more problems that meet the … More Will the real Maharaja please stand up!
The things people do these days! Not long ago I met an interesting guy who was interviewing a close friend. I later realised it was more of a chat of sorts and that he does a chat a day with a beautiful lady… This lady is a new acquaintance or someone he knows in the passing, … More Keep Walking! Sunder Ramu!
What was the key takeaway from SpikesAsia 2014, for me? What is the essence of great creative work? Is it, a combination of the right client, the award winning creative team, the supportive agency and of course the big idea. Or is it, just a plain old idea meeting the brief thing and that it was … More Spike it up!
There are so many ways to connect these days. The era of the smart phone has redefined mobile etiquettes. Its absolutely fine to connect with people any time of the day, any hour because now its possible to just Facebook or what’s app them. But who is the most connected; the most passionate of all … More Find your friends on Facebook! Get closer on What’s app !
Tamil Nadu is always a Rajini and Kamal land, used to be 20 years back and may well reign another 20 yrs! In a state which is culturally so superior and where movies are an integral part of every house hold, you see a whole host of heroes and movie personalities that emerge and time … More Sivakarthikeyan Doss – the most favorite South Indian Actor!
5 ways to choose a brand ambassador! Brands constantly want to connect with the consumer in a fashion that they stay connected for life. When it comes to Brand ambassadors, Brands look for something that resonate the same feeling. A person or an icon who can connect with the audience, appeal to them, inspire them … More Creating the right Brand ambassador connect!