Soulmate or Goalmate …you probably need them today!

One of the most important things I have realized practising and collaborating Personal Branding Sessions is most of the clients come to a coach, and advisor and of course sounding boards like me is to reaffirm, re-establish and renew a lost connection. And many times when my role is complete, I ask them to progress … More Soulmate or Goalmate …you probably need them today!

Tamil Cinema – where does the passion go after you complete the movie?

What stops you from marketing them with the same passion? Interestingly, the much organized and extremely creative South Indian Film fraternity, that has some of the best creative outputs through its varied stories, amazing talent and technicians stop shot when it comes to marketing their piece of art. What do you mean? Would be your … More Tamil Cinema – where does the passion go after you complete the movie?

Spike it up!

What was the key takeaway from SpikesAsia 2014, for me? What is the essence of great creative work? Is it, a combination of the right client, the award winning creative team, the supportive agency and of course the big idea. Or is it, just a plain old idea meeting the brief thing and that it was … More Spike it up!