The things people do these days! Not long ago I met an interesting guy who was interviewing a close friend. I later realised it was more of a chat of sorts and that he does a chat a day with a beautiful lady… This lady is a new acquaintance or someone he knows in the passing, … More Keep Walking! Sunder Ramu!
What was the key takeaway from SpikesAsia 2014, for me? What is the essence of great creative work? Is it, a combination of the right client, the award winning creative team, the supportive agency and of course the big idea. Or is it, just a plain old idea meeting the brief thing and that it was … More Spike it up!
There are so many ways to connect these days. The era of the smart phone has redefined mobile etiquettes. Its absolutely fine to connect with people any time of the day, any hour because now its possible to just Facebook or what’s app them. But who is the most connected; the most passionate of all … More Find your friends on Facebook! Get closer on What’s app !
Tamil Nadu is always a Rajini and Kamal land, used to be 20 years back and may well reign another 20 yrs! In a state which is culturally so superior and where movies are an integral part of every house hold, you see a whole host of heroes and movie personalities that emerge and time … More Sivakarthikeyan Doss – the most favorite South Indian Actor!
5 ways to choose a brand ambassador! Brands constantly want to connect with the consumer in a fashion that they stay connected for life. When it comes to Brand ambassadors, Brands look for something that resonate the same feeling. A person or an icon who can connect with the audience, appeal to them, inspire them … More Creating the right Brand ambassador connect!
Across the world, it is a retailers dream and every one does overtime when it comes to celebrating Feb 14th. Retailers across the world are dripping in red hearts, red roses and all things associated with love. Valentine’s day , could arguably be one of the only season where men don’t feel shy about shopping … More What’s with the Valentine’s day Hype!
Being top of mind is primary for most brands today. When you want to be top of mind, traditionalists believe you had to be an active brand, always in the media. That could be the reason why media rates on television or print are sky rocketing, with so much demand for share of voice, high … More Top of mind philosophy!