The things people do these days! Not long ago I met an interesting guy who was interviewing a close friend. I later realised it was more of a chat of sorts and that he does a chat a day with a beautiful lady… This lady is a new acquaintance or someone he knows in the passing, … More Keep Walking! Sunder Ramu!
What was the key takeaway from SpikesAsia 2014, for me? What is the essence of great creative work? Is it, a combination of the right client, the award winning creative team, the supportive agency and of course the big idea. Or is it, just a plain old idea meeting the brief thing and that it was … More Spike it up!