Being top of mind is primary for most brands today. When you want to be top of mind, traditionalists believe you had to be an active brand, always in the media. That could be the reason why media rates on television or print are sky rocketing, with so much demand for share of voice, high … More Top of mind philosophy!
Do you ever think of one particular television series that can create a defining perception about a country? Sure there was Friends at one point that gave us the young American dream and much aspired fun and free American thinking. But to think what Masterchef Australia has done for Australia is more than what any … More MASTERCHEF AUSTRALIA IS THE REAL AUSTRALIAN AMBASSADOR!
It is not a new concept in the business to debate on ‘targeting’ the communication for your consumer. Everyone talks about targeting, a lot of time goes into defining the key consumer, the insights that come about that audience and a lot more goes into testing the products with the core consumer you want to … More The North and South Divide!
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