Two reasons, 1) a false sense of pride and achievement and 2) a business model that believes in alienating the newbie/ learner boxing the creativity within a small set of people and over taxing them and the shooting in the dark approach. Just to give you a sense, let’s discuss one of the … More Why the traditional agency model is failing?
Air India! Woes and more woes! – for a company with dedication and passion brimming at the edge of its days. I think as an Indian some of us are eager to fly the national carrier regardless of what it may be, regardless of the fact that it has far more problems that meet the … More Will the real Maharaja please stand up!
5 ways to choose a brand ambassador! Brands constantly want to connect with the consumer in a fashion that they stay connected for life. When it comes to Brand ambassadors, Brands look for something that resonate the same feeling. A person or an icon who can connect with the audience, appeal to them, inspire them … More Creating the right Brand ambassador connect!