Two reasons, 1) a false sense of pride and achievement and 2) a business model that believes in alienating the newbie/ learner boxing the creativity within a small set of people and over taxing them and the shooting in the dark approach. Just to give you a sense, let’s discuss one of the … More Why the traditional agency model is failing?
The problem with brand positioning is that it sticks! Yes! the problem with any positioning of any brand is that it creates a lasting impression on your consumer and that is what they perceive you to be. Brand’s need to be careful to keep enough elbow room to be able to diversify or have space to … More Time for rebranding Mr Ratnam!
One of the most important things I have realized practising and collaborating Personal Branding Sessions is most of the clients come to a coach, and advisor and of course sounding boards like me is to reaffirm, re-establish and renew a lost connection. And many times when my role is complete, I ask them to progress … More Soulmate or Goalmate …you probably need them today!
Apple dumping refurbished Phones in India is so Un-Steve like! It’s so not cool! In February 2016, Apple launched a U.S. program that allows users to upgrade older iPhones for a small monthly cost. That number could probably be around the 14 million to 15 million older phones that is expected to be traded-in could be refurbished … More ReMake in India! The Apple way!
What stops you from marketing them with the same passion? Interestingly, the much organized and extremely creative South Indian Film fraternity, that has some of the best creative outputs through its varied stories, amazing talent and technicians stop shot when it comes to marketing their piece of art. What do you mean? Would be your … More Tamil Cinema – where does the passion go after you complete the movie?
Ok I don’t review movies, and this isn’t one, this is a case where a ‘brand’ is caught in a ‘word of mouth’ crisis. Well, all films may be, but this one is rather baseless. In today’s day and age why are we even contemplating a thing based on someone’s choice. I can understand … More Dilwale – Heartless!
Air India! Woes and more woes! – for a company with dedication and passion brimming at the edge of its days. I think as an Indian some of us are eager to fly the national carrier regardless of what it may be, regardless of the fact that it has far more problems that meet the … More Will the real Maharaja please stand up!